Watching the Lance Armstrong interview I couldn’t help but think of the classic saying, “If it seems too good to be true it probably is.” This also caused me to consider how often ‘sayings’ seem to be accurate. Maybe it is because sayings arise from collective wisdom over time.
It is this idea of collective wisdom that then caused me to wonder about the ripple effect of Lance’s admissions. Will consumers become more skeptical of corporate behaviours?
This morning I noticed this article in The Age Newspaper, Subway, where a foot is a step back.
|Matt Corby’s 11 inch ‘footlong’ sub. Photo: Facebook
Perth teenager Matt Corby posted a photo of his ‘foot-long’ sub on Subway’s Facebook page. It clearly indicated that his sub was only 11 inches long. That’s 91.67% of a 12 inch sub. Imagine if you only received 91.67% of most things that you buy. Collective wisdom suggests to me that most people expect a Footlong Sub to be pretty close to 12 inches long. I don’t know about you but I’ve always thought that a foot long sub meant that it was supposed to be 12 inches long. Given they also have a ‘Six Inch Sub’ this perception is reinforced by other items on their menu.
I quite like Subway and this article isn’t about them. Rather, it’s about their response and what it represents to consumers. This is what Subway Australia posted on Facebook in response to Matt’s photo.
“With regards to the size of the bread and calling it a footlong, ‘Subway Footlong’ is a registered trademark as a descriptive name for the sub sold in Subway restaurants and not intended to be a measurement of length.”
Hopefully Matt’s sub is an aberration. But what if it isn’t? Personally I’m not going to pull out a measuring tape every time I buy a sub and if I really think about it, ‘nearly 12 inches’ would be good enough. But 11 inches is not good enough. Skeptically do you think that people will be posting images of 13 inch subs? I don’t think so. (Hmmm some skepticism slipping in there…)
What are your thoughts? Will Lance Armstrong’s admissions drive consumer skepticism and what does this mean for organisations?
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