Service is not just a traditional retail experience. Examples of service include the willingness to allow direct reports to make mistakes so that they can learn (even though you could have done the task faster and to a higher quality yourself). Cleaning up after yourself in the lunch room. Picking up rubbish in the foyer and placing it in the bin. Letting others go first through a doorway. Offering your seat to someone not as healthy as yourself when riding public transport. Listening to a colleague when they just need another human’s ear. These are all simple examples of service. Service can be everywhere and it can be nowhere. How present is service in your life?

Quote from a participant in one of our research programs.
I’ve experienced great service from my parents, from the local convenience store and the volunteers working at the drink stations in the running events that I participate in. I’ve also received great service from high class hotels. Great service is everywhere, if you’re prepared to see it!

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