When you are in business you carry your personal brand, and/or the brand of the organisation that employs you everywhere.
For some reason too many people are not self-aware enough to realise this fact of life.
On a recent two hour flight there were two gentleman sitting in the row in front of me. For two hours they talked loud enough for everyone in the three rows in front, behind and beside them to hear every word they said.
One of the gentlemen sold cars for Skoda. The other sold cars for VW.
Within minutes of greeting each other their stories, fully featuring regular expletives, highlighted how they regularly sold cars to people at prices that delivered them (the sellers) great rewards. Time again they shared stories that highlighted just how stupid people who buy cars from them are.
I don’t know about you, but buying a car from people who think I’m stupid doesn’t seem very attractive to me.
As I didn’t hear which dealers these two gentleman worked at, it is easier to put a line through Skoda and VW, just in case I happened to meet one of these two salesman.
In effect it appeared that they were bragging to each other and were either unaware that 20 plus people could hear them, or they were quite happy with the fact.
With each ‘story’ I noticed other passengers rolling their eyes as if to say, “Enough already!”
Folks this type of behaviour is simply reflective of a lack of understanding regarding brand.
Without realising it, these two gentleman, story by story, were damaging the respective brands of Skoda and VW. Will that make it easier for them to sell cars? I doubt it.
What are you experiences of people damaging their organisation’s brand?
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