Tag Archives: sales

Project Matrix For Learning

My first permanent job was to commercialise a fitness centre for Monash University in the early 1990s. I was the only permanent employee and had a strong team of casual employees with whom I worked. I quickly learned that there was too much that needed to be done in a short period and that I needed to better use the full suite of talents of the members in the team.

Projects For LearningI was aware of the various interests and strengths of the team members that went beyond their skills and ability as Gym Instructors. One team member was studying Information Technology and had a clear passion for it, another was highly officious and had a passion for consistency among the team, and yet another loved to organise things.

I knew that somehow that I had to find a way to tap into their talents that would benefit the Fitness Centre and themselves, and not break my budget!

I drew up a list of the tasks that needed to be completed. I then rated each of those tasks from a Risk perspective. A Low rating meant that the outcome was a ‘nice to have‘. If it got completed it was a ‘Bonus‘. A Medium rating meant that the outcome was important and the performance of the Fitness Centre would be reduced or slowed if it wasn’t completed in a timely manner. A High rating meant that the task was extremely important to the performance of the Fitness Centre and if it wasn’t completed properly the Fitness Centre would suffer serious consequences which meant that I wouldn’t have been doing my job properly.

Before you ask, the option to hire more permanent staff was not available. First I had to generate the revenue that would eventually pay for more full-time staff. It was a great challenge!

I spoke with each team member and asked if they were interested in leading a project to help us create the performance we desired. All team members said ‘Yes‘. I arranged their schedules so that they had time during their normal shifts to work on their projects. I knew that this meant that they wouldn’t be ‘on the floor‘ as much as normal but I was prepared to take a half step backward to take five steps forward. We also agreed that the projects would have a six-week timeframe within which they needed to be completed.

I took responsibility for all the High rated projects. It was my head that was on the ‘chopping block‘ if we failed so it was only fair that I took responsibility for those projects. I ‘parked‘ the Medium rated projects. I decided to wait until after the first round of projects had been completed and then use that experience to assign the medium rated projects. I needed to have confidence that the medium rated projects would be done properly. I also knew that I would have to coach the team members through those projects which meant that I would need to have more time available to provide that assistance.

I could not have been happier with the results of the first round of projects. The team member who had a passion for I.T. completed an important project that related to setting up ‘norms‘ as comparative data for our fitness tests. The ‘officious’ team member completed a project that set clear standards for the fitness testing procedures and protocols that the team was using. The ‘organised’ team member completed a project that involved re-organising the equipment to improve the ‘flow’ in and around the equipment. I managed to complete the High rated projects as well.

This experience taught me at a very young age the power of projects for learning. Projects create real outcomes. By assigning low risk projects to my team members I was able to tap into their passion and skill. If they ‘failed‘ I wasn’t going to ‘lose‘ anything. By tapping into their passions I also increased the likelihood that their first projects would be a success – which they were! That success built confidence and provided energy for the Medium rated projects which were also embraced and successfully completed by the team with great enthusiasm.

Best of all our success drove the performance results that we were seeking which meant that the following year I was able to engage a number of the team in permanent roles.

I also learnt a great lesson. A lesson that I continue to use to this day. Projects are a powerful tool for creating results, building confidence and assessing team member capabilities. They allow you to learn a great deal about your team members. They also allow your team members to learn that they can produce results themselves.

I created the Projects For Learning Matrix above and have used it many times throughout my career. I assign Low risk projects to inexperienced team members, Medium risk projects to team members who have ‘proven’ themselves and High risk projects to highly experienced, energetic and motivated team members. I avoid giving too many low risk projects to highly experienced and motivated team members – it is better to use those projects to developed inexperienced people.

I have found this simple matrix to be useful and highly effective over many years. I am confident that you will too!

Gary Ryan enables talented professionals, their teams and organisations to move Beyond Being Good.

Please, Don’t Kick The Cat!

There used to be a saying that when you’d had a hard day at work, when you got home you should ‘kick the cat‘ before you went in the house. This theory was based on the idea that if you ‘kicked the cat‘ then you could let out your aggression and everything would be okay when you went inside.

Thankfully such thinking is long gone! Not only would it be politically incorrect to take such action, it would be morally and legally inappropriate! So please, don’t kick your cat.

iStock_000003616381SmallUnfortunately, however, this metaphor is alive and well in ‘Organisation Land’. Maybe some of you have been the ‘cat‘ who has been ‘kicked‘ (metaphorically speaking).

A case in point. A client of mine has a national sales role. In 2012, prior to her taking on the role the sales team failed to achieve their prescribed 2012 targets. When she took over leading the team in 2013, despite missing the 2012 target their new targets were arbitrarily raised by 20% and they just achieved them. Celebrations followed. The ‘cat‘ was patted.

In 2014 (their financial year finishes in October) another 20% was added to their target. They just missed their prescribed targets after having been ahead of them for most of the year. Ultimately the team’s performance was 113% better than it was in 2013, but 7% short of the 2014 target. What do you think is happening now? Yes, you guessed it, the ‘cat‘ is being ‘kicked‘. Apparently in ‘Organisation Land’ kicking the cat inspires the cat to higher performance. What do you think?

Personally I have never found getting kicked motivating. Unfortunately I am hearing more and more stories like this.

In this specific example my client was informed by senior managers that she and her team would be trusted to contribute to the targets process once they could be trusted to achieve them. Interesting logic!

Let me just walk through that logic again. Once the team regularly achieve budgets that they had no input in creating, that’s when they will be trusted to put forward budgets in the future. Oh, by the way I should mention that I’m not talking about junior staff here. I’m talking about staff with a minimum of seven years’ experience. There’s a lesson in how to de-motivate people right there!

Kicking the cat‘ creates demotivated and disengaged staff. Seriously, if you think that such behaviour really motivates people to perform at a higher standard, you probably also believe that if you go outside and yell at your grass to grow that it will! I’m sorry to let you down but both strategies don’t work.

Folks, growth doesn’t happen in straight lines, not in the short-term that’s for sure. Linear growth expectations are flawed and ultimately cause senior managers to behave in a ‘kick the cat-like‘ manner.

My client is a wonderful, high performing person. She did amazingly well to achieve her result in 2013 and did amazingly well given local economic conditions to achieve what she did in 2014. I doubt that any other team could have matched her team’s performance. Yet do you think she is feeling valued right now?

You know what’s going to happen, don’t you? This high performer will leave and will end up serving another organisation more worthy of her commitment. It is an interesting thought experiment to consider whether your organisation is worthy of the commitment of the people who serve it?

Kicking the cat‘ doesn’t work so if you’re one of the guilty ones who does this behaviour, please stop! Treat your people like human beings – you may just be surprised by how well they shine.

If targets aren’t achieved by experienced, engaged people, then sit down with them and work together to work out what can be done. Maybe achieving the 2012 target in 2013 would be, in reality, a success. Just giving people bigger numbers to achieve because it is a new budget cycle is seriously flawed and lacks using the knowledge, talent and expertise that exists within organisational teams. People don’t want to fail. People don’t try to fail. Not most people. Work with people so success over the long-term can be achieved. It is possible.

What’s your experience of being ‘kicked’?

Gary Ryan enables talented professionals, their teams and organisations to move Beyond Being Good.

Enabling organisations to be worthy of the commitment of employees